With increased demand for contactless, efficient service, integrating innovative solutions like wi-Q’s mobile ordering and pay-at-table technology can help enterprise hotels unlock new opportunities this summer.
Here are five practical strategies to maximise outdoor revenue, supported by the latest industry insights:
Industry insight: Propel by Marriott’s 2025 Hospitality Outlook reports a 30% increase in outdoor dining preferences among leisure travellers, driven by safety considerations and a desire for casual social experiences.
Tangible tip: Convert patios, rooftops or garden areas into lively dining environments that guests can access via their smartphones. Implementing wi-Q’s mobile ordering allows guests to order food and drinks seamlessly at their tables, reducing wait times and increasing turnover.
How wi-Q helps: Enables contactless transactions and allows staff to focus on delivering exceptional service, boosting guest satisfaction and encouraging higher spend.
Industry insight: The global takeaway market continues its rapid growth, predicted to reach £1.8 trillion in 2025, according to recent data from Technomic. Outdoor dining experiences, such as picnics, remain increasingly popular among travellers and locals alike.
Tangible tip: Promote outdoor takeaway options through your digital menus, encouraging guests to order in advance for picnic-style meals or beverages to enjoy outdoors.
How wi-Q helps: Streamlines the ordering process, enabling guests to place orders remotely and collect easily, reducing congestion and contact while increasing sales.
Industry insight: The events sector is bouncing back strongly, with outdoor conferences and social gatherings seeing a projected growth of 35% in 2025, according to Hospitality Tech reports, leveraging fresh air and spacious environments.
Tangible tip: Use outdoor spaces for meetings and events, offering tailored catering and beverage packages via digital orders. wi-Q’s platform allows hosted or self-serve ordering, simplifying service during busy event days.
How wi-Q helps: Automates billing and order processing, freeing staff to focus on providing personalised service and enhancing the overall event experience.
Industry insight: Data from Hospitality Technology indicates that personalised marketing tactics—including push notifications and exclusive offers—can lead to a 25% increase in outdoor dining revenue in 2025.
Tangible tip: Launch exclusive outdoor promotions such as happy hours or themed dining bundles, delivered via your mobile app or platform.
How wi-Q helps: Facilitates targeted upselling and promotional messaging, encouraging higher spend and delivering a personalised, contactless experience. .
Industry insight: A recent study by Caterer Middle East highlights that deploying contactless ordering solutions can reduce staffing requirements by up to 20%, allowing hotels to deploy resources more strategically during busy summer months.
Tangible tip: Use wi-Q’s contactless ordering system to optimise staffing for outdoor service, minimising contact and staff fatigue during peak periods.
How wi-Q helps: Provides real-time analytics and order management tools to help managers allocate resources effectively, reduce bottlenecks, and deliver smoother service.
This summer presents a prime opportunity for hotels to boost outdoor revenue and enhance guest experiences. By integrating wi-Q’s mobile ordering and pay-at-table solutions, hotels can serve guests more efficiently, encourage higher spending, and provide safe, contactless service.
Fancy a personalised demonstration? We are offering a free online demo with our Global Head of Sales, Victoria Watson. Contact us today to book your session and discover how wi-Q can help maximise your summer sales.
To learn more about our mobile ordering platform, request a wi-Q demo.