The Caterer, in partnership with wi-Q Technologies, has released the findings from its latest mobile ordering research. The article and findings, published in the latest issue of The Caterer (09/06/17), are the result of a questionnaire pushed out to hospitality businesses earlier in the year. The resulting insights give a glimpse of the industry’s current attitude towards mobile ordering and perhaps more importantly, what we can expect to unfold within the industry over the next five years.
The demand from consumers for mobile ordering is clearly present. They want to skip queues, order on their way to the venue and avoid waiting for the bill when they are ready to leave. What is also clear however, is that expensive and restrictive solutions for mobile ordering e.g. mobile apps, have deterred hospitality businesses from investing, despite mostly agreeing that it would improve the customer experience.
In the coming weeks we will publish a more detailed report on the findings, looking into these relationships a lot deeper but for now, here are our top five takeaways:
“I would see the headline figure as 20% do offer mobile ordering which, at this stage of our product evolution, is very encouraging.”
“I believe that apps have peaked and they are on their way out; customers just don’t want apps clogging up their devices…”
wi-Q’s cloud based application unlike a traditional mobile app, takes up no memory on the consumers’ device and is accessible in seconds. Unsure of what a cloud based application is?
What would you like / expect your mobile ordering solution to do for your business? The top answer… “Improve customer experience.” It is important however to note that our technology will not replace human interaction, but enhance its delivery. Check out the full list of wi-Q’s features here.
For more information about wi-Q our mobile ordering solution for F&B, please email info@wi-q.com
For more information about Mi-Room our mobile ordering solution for hotel guest services, please email info@mi-room.com