The Ultimate Hotel Marketing Guide for Mobile Ordering Success

Our guide is designed to highlight a diverse range of options within your property to engage with visitors and offer self-service to improve the guest experience.

Whether you have an in-house marketing team or collaborate with an external agency, this guide is tailored for you and your hotel team.

Our ultimate goal is to empower you, guiding you to strategically position your digital ordering solution for unparalleled success.

Our Top Tips

Promoting wi-Q digital ordering within your property has never been simpler, here’s some quick and easy ideas for your consideration before we get into the good stuff:

1. On Arrival

We understand that guests, especially when on holiday, would prefer not to be inundated with QR codes.

When promoting digital ordering, there should be a balance between offering convenience whilst also enhancing the overall guest experience (and staying on brand!).

So, consider incorporating subtle displays in areas where guests frequently pass or gather daily.

Consider strategic placements, such as:

• Hotel lobby screens
• Hotel lobby table talkers
• Rollup banners in the lobby

2. Getting Settled In

Consider the items your guests regularly see or use throughout their stay.

Examples include:

• Their keycards
• In-room TV Screen
• Door hangers / Breakfast cards
• In-Room Guest Directory
• Wireless Charging Device (e.g. Aircharge)

These items enable guests to conveniently view the hotel's menu or request room service all using their own devices.

3. Multiple Service Areas

Whether your guests are utilising conferencing and events spaces or outside areas, it's important for them to be aware that digital ordering is available to them.

You can do this by presenting them with a QR code:

• On a table handout or small plaque
• Using a display board before they enter
• And/or a poster on any available wall space

All aimed at reducing guest waiting times and increasing the overall experience.

4. In-Venue Dining 

Traditionally, guests heading to dinner are handed a physical menu with a waiter taking their order.

By strategically placing a QR code on the table on a:

• Table talker,
• Plaque / coaster,
• or a poster behind the bar

...it means no more interruptions to conversations, no more guests attempting awkward eye contact to ask for the bill – it's all in the guests' hands now.

Summery

Ultimately, how you decide to market wi-Q will depend on your property type and hotel brand.

We recommend involving your marketing team early on to develop a comprehensive launch strategy. And be sure to align with your own brand standards, as these may vary from region to region.

All the best, and we look forward to working with you!

Ready To Experience wi-Q First Hand?

Introducing digital ordering to your property has countless benefits. Book a personalised demo with our regional experts who can help you unlock the power of mobile ordering. Reducing operational costs, boosting revenue and enhancing the guest experience. 

To learn more about our mobile ordering platform, request a wi-Q demo.